Trudi Urlwin

Trudi’s love of and excitement for live performance saw her dancing, acting and swinging from a trapeze as a young performer. Her early professional career was in theatre production, specifically set and lighting design. After a decade of creating mountains out of scaffolding, drawing rooms out of drapes and designing the lighting to show it all off, she opted to branch away from spending her days and nights working in the dark.
Events management was a natural progression. When the idea of starting her own company hit, this tenacious, enterprising and creative spirit set up World Events and organised major festivals, concerts, outdoor theatre and corporate events.

Meeting John marked a new high in her career. They worked on many projects together over several years and discovered a common purpose – to be a positive force in the world with live performance as the catalyst. Their first company, EMGDAVEY LTD was formed in 2001. In 2005 they changed the name to The Ideas Agency Ltd to more accurately reflect their business venture. They were soon developing this unique show that would give lifesaving, timely information to young adults in a format that they would appreciate. All other work activity was eclipsed in the effort.

UniSmart is their common purpose.